about-me

In a nutshell

My name is Kirsten Ross and I am a conceptual copywriter – in other words, I am someone who loves to bring ideas to life. And since I’m not very good at drawing or creating pretty images, I paint with words instead. 

Throughout the years I’ve come to love tight deadlines, long hours, meticulous timesheets, turning a phrase and phrasing a turn. I’ve worked on big brands and small brands across a variety of different platforms and industries. I’ve seen the power of print and mastered the meta description. I’ve worked on my own and as part of a team. I’ve learnt that collaboration breeds inspiration which in turn leads to innovation. From online, offline and through-the-line, to business-to-business and business-to-consumer, you name it. I’ve tried it all.

my-skills-and-capabilities

My Skills & Capabilities

Concept Development

From big ideas and pie-in-the-sky thinking, to creative solutions and flawless execution.

Radio

Concept Development, Script Writing & Creative Direction.

Long Copy

Brochures, Corporate Profiles, Newsletters, Product & Training Manuals.

Animations

Concept Development, Script Writing & Creative Direction.

Short Copy

Need a compelling headline or banner in 3 words? Not. A. Problem.

Social Media

Content & Campaign Creation, Content Management, Social Engagement.

Website Copy

On-page Copy. Blog Posts. Online Banners. Website Content Management.

Search Engine Optimisation

On-page Optimisation. UX Optimisation. Keyword Research.

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My Work

I believe in doing work that works.
It's as simple as that

Welcome to GreatNESS
Windaba Exhibition
iTunes U
Parliament House Hotel
Induction Board Game
SMART Academy
Nike SA SMART Brochure
Sustainability E-Book
Operational Excellence
the-bottom-line

AND THE BOTTOM LINE?

testimonials

Testimonials

What the people I have worked with have to say.

Cl*ck

2015

I have worked with Kirsten Ross over the last three years, on various projects, where her conceptual skills and writing abilities have been invaluable, and of a very high standard.

Kirsten is extremely self-motivated, intelligent, and will work on a brief until the outcome is perfect. She is highly organized, flexible and has great problem solving abilities

Kirsten is able to work both remotely or in a team, and the value she adds is exceptional. She is definitely has one of the best conceptual and writing minds I have had the pleasure to work with during my career.

Catherine Blomkamp

Creative Director, Cl*ck

Her conceptual skills and writing abilities have been invaluable.

Cl*ck

2015

I had the pleasure of working with Kirsten for 3 years. I watched her grow into a talented conceptual copywriter. She has an exceptional ability to digest information quickly and to create relevant and insightful campaigns. Her grasp of the English language and attention to detail is outstanding. During her time with me she worked on everything from radio and print to websites, emailers, direct mail, brochures, activations, employee engagement
and business to business. Kirsten is a self starter, armed with buckets of initiative and drive. She is a confident presenter, works well with clients and colleagues and her easy going personality and positive attitude make her an asset to any company.

Michele Pithey

Executive Creative Director, Cl*ck

She is a confident presenter, works well with clients and colleagues and her easy going personality and positive attitude make her an asset to any company.

Actuate

2010

Kirsten joined Actuate as an intern copywriter directly from varsity…She has the remarkable ability to distill massive amounts of information into sensible and coherent elements and to create order from chaos.

Kirsten was always a dedicated and committed team member and would frequently work long hours to meet client deadlines.

Clients really appreciated her incisive wit and good humour as well as her written and conceptual outputs.

Kevin Leibenberg

Managing Director, Actuate

Clients really appreciated her incisive wit and good humour as well as her written and conceptual outputs.

Actuate

2010

Kirsten has displayed a high level of creativity in everything she has tackled. She has taken on a number of challenging tasks with ease. She is a talented writer with great potential … I am happy to give her my wholehearted endorsement.

Kirsten Pote

Creative Head, Actuate

She is a talented writer with great potential.

Let's Chat!

If you'd like to get in touch, see some more of my work, collaborate or innovate, give me a call or pop me a message.