Ever since I’ve joined the digital marketing world, part of my day-to-day job is writing social media content plans for clients. Since online marketing is meant to be a lot more cost-effective than mainstream media, almost all of these clients do not have the budget to pay for a so-so designer, never mind a really talented one. So when it comes to putting together the copy for posts, optimising meta data and creating attention-grabbing visual media, I’m often left to my own devices. Which means that tools like Shutterstock’s Editor, Piktochart infographics and iMovies come in pretty handy.
When coining a phrase is your bread and butter, it’s sometimes hard for people to take you seriously. When I tell people I make my living as a copywriter, I brace myself for one of two responses. The first is a casual eye roll and condescending shrug. Yeah right. Like that’s a real career. I have Microsoft word. I can type a few words onto a page and charge people for it. Or I guess nowadays, it’s more like: Yeah, you know there’s an app for that?
“sitting in cafes typing away furiously at a future masterpiece while sipping over-priced lattés”
The second, and more frequent response I come across, is the romantic ideals most people associate with writers – sitting in cafes typing away furiously at a future masterpiece while sipping over-priced lattés while regular Joes look on. Living the dream, right?
I’m on a quest to find something original. Make that anything original. Not some rehash of some rehash of something someone did long ago. Not something prescribed, predesigned or predestined to make another appearance.
Something simple. Something unique. Something true.
If you find it, let me know. If you create it, share it with me. In the meantime, I’ll share what I create with you.