- A new colour palette introduced warmth to the website.
- A revolution slider added movement and modernised the site.
- Updated feature boxes on the homepage highlighted promotions and seasonal offers.
- I created an interactive “Edinburgh Guide” that allowed new and existing customers to plan and enjoy a better holiday.
- Context boxes on the “Special Offers” helped customers get to the crux of the offer quickly and easily.
- New images, simple headlines and engaging copy enlightened, excited and informed customers about visiting Edinburgh and the various offers available.
- And to keep Special Offers top of mind, I added a “Special Offers” carousel to the bottom of every page.
% Increase: Avg. Time on Page
% Decrease: Bounce Rate
% Increase: Page Value
% Increase: E-commerce Conversion Rate
% Increase: Transactions