Welcome to GreatNESS

    Visit Inverness Loch Ness

  • DATE

    Jan, 2017

Account won

The Challenge

Visit Inverness Loch Ness is the first Tourism Business Improvement District in the UK. Established in 2014, the organisation has over 450 members from all key tourism sectors. Their goal is simple – to promote Inverness and Loch Ness as a single, sustainable destination to travellers and businesses alike. Collaborating with members from the ground up, they needed a simple way to promote Inverness and Loch Ness around the world.

The Solution

  • As a single port of call for visitors looking to visit the area, we decided to harness the power of NESS through a #greatNESS social media campaign.
  • From sleepiness and happiness to wholesomeness and awesomeness, we created a simple, smart way to promote two of Scotland’s most beautiful areas.
  • And in turn, we were able to promote their members businesses as well.

Welcome to greatNESS

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