Windaba Exhibition

    Barloworld Logistics

  • DATE

    Sept, 2014


The Challenge

Barloworld Logistics was moving into a new, specialised area of logistics – abnormal loads. And to announce new abnormal load service, they were attending the annual Windaba Exhibition for the first time – the largest Wind Energy Conference in Africa.

They needed a stand and marketing collateral that could demonstrate their skills, knowledge and expertise in navigating the veritable minefield of logistics and red tape in the abnormal load arena.

The Solution

  • Before the exhibition, we created a smart supply chain advert to demonstrate Barloworld Logistics’ abnormal load capabilities.
  • We created an interactive exhibition stand to highlight their ability to move high value equipment across oceans and borders safely and cost-effectively.
  • And as part of the marketing collateral at the exhibition, we created a wind and solar power brochure.

How it all came together

Print Elements
The Stand

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